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On May 11, the Austrian Leading Sights Workshop on the topic of “Social Media” took place at the Salzwelten in Hallstatt. The social media experts of the Leading Sights came together in the Salzkammergut to exchange information about the latest trends and developments in the field of social media.

In addition to providing an excellent platform for discussion and networking thanks to best practice examples from individual association members and external input from industry experts, the workshop offered valuable insights into how to effectively use social media to promote tourism attractions and destinations. Social media experts who shared their experiences and expertise included Catrin Ferrari-Brunnenfeld, influencer and content creator “cookingCatrin – Food- und Lifestyle”; Christina Tropper, social media strategist, expert Upper Austria Tourism and Hannes Royer, managing director Land.schafft.Leben.
Discussions focused primarily on the optimal use of social media as a multifaceted channel for branding, customer loyalty, and guest feedback, the differences between the respective channels, target groups, and goals, content creation and influencer marketing, as well as measuring success and analyzing data.

Social media is particularly relevant for promoting tourism in Austria by presenting sights and attractive destinations. A concrete target group analysis and the associated choice of platform remain essential in the social media sector. Facebook, for example, as the main platform with the broadest target group, is particularly suitable for sharing content, stimulating discussions and announcing events, while Instagram creates the perfect conditions for visually appealing content to showcase the beauty of sights and inspire followers. Social media trailblazers from the association, such as the Haus des Meeres or the Sch├Ânbrunn Group, also recommend regularly posting high-quality content and engaging the community through interaction, questions and discussions to encourage engagement.

A big thank you goes to the Salzwelten in Hallstatt, which not only provided an excellent backdrop for the workshop, but also gave the participants an insight into the impressive salt mine of the World Heritage Site on the day before the workshop.




Inquiries and contact:

Head of Public Affairs & Communication
Mag. (FH) Florian Felder
+43 664 52 08 967