25 Years of MQ with Enzi on Tour

A Journey to Austria’s Leading Sights

To mark the 25th anniversary of the MuseumsQuartier, a “punschkrapferl-pink” Enzi is embarking on a journey across Austria. In cooperation with Austrian Leading Sights, the MQ is sending one of its iconic pieces of furniture to numerous key cultural and tourism destinations throughout the jubilee year. Each host will utilize the Enzi in their own unique way before adding a colorful sticker to it. In this way, the Enzi will gradually transform into a nostalgic travel suitcase.

The journey is accompanied by a digital travel diary recording each stop along the way. Exciting insights into the respective host institutions will be shared via the MQ’s social media channels and the MQ website.

With the “Enzi on Tour” project, the Enzi itself becomes an ambassador, highlighting the significant role the MuseumsQuartier plays in Austrian cultural tourism. Simultaneously, the tour demonstrates the connection between these sights as central attractions for both national and international guests.

“Over five million people visit the MuseumsQuartier every year. In the past 25 years, it has developed into an open-minded, vibrant place for both locals and international guests, and today it is one of the city’s major cultural and tourism destinations,” says MQ Director Bettina Leidl.

“We are delighted about the joint ‘Enzi on Tour’ project for the 25th anniversary of MuseumsQuartier Wien,” emphasizes Association President Klaus Panholzer. “The journey of this iconic piece of urban furniture across Austria—visiting many of our country’s most significant sights—is a powerful symbol of cohesion within the Austrian tourism landscape. Perhaps the Enzi’s journey will inspire others to embark on their own voyage of discovery through Austria’s most beautiful landmarks.”

Participating Sights

The Enzi will visit the following locations in this order:

MuseumsQuartier Wien (with Leopold Museum & mumok)
Möbelmuseum Wien (Furniture Museum Vienna)
Schloss Schönbrunn
Heidi Horten Collection
Stift Klosterneuburg
Stift Melk
Schallaburg
Kunstmeile Krems
SchafbergBahn
Salzwelten Hallstatt (Hallstatt Salt Mines)
Großglockner Hochalpenstraße (Grossglockner High Alpine Road)
Schloss Hellbrunn
Nationalparkzentrum Hohe Tauern
Festung Kufstein (Kufstein Fortress)
Swarovski Kristallwelten (Swarovski Crystal Worlds)
Wiener Riesenrad (Vienna Giant Ferris Wheel)
Kunst Haus Wien
Jüdisches Museum Wien (Jewish Museum Vienna)
MAK – Museum of Applied Arts

About Austrian Leading Sights

With 57 member companies and over 30 million annual visitors, the association represents Austria’s leading attractions—ranging from historical cultural institutions to modern natural experiences. As economic anchors with a direct annual turnover of approximately €295 million, members act as international brand ambassadors and sustainable businesses. Through internal networking and strong advocacy, the association makes an essential contribution to the long-term stability of Austria as a business location.